Fernando Trías De Bes

(Barcelona, 1967) is a writer and economist specializing in creativity, innovation, and marketing. The author of more than twenty books spanning essays, fiction, and narrative, he has published notable works such as *The Time Seller*, *The Entrepreneur’s Black Book*, and *The Forbidden Book of Economics*, which won the Espasa Essay Prize in 2015.

He is the co-author, alongside Álex Rovira, of *La buena suerte* (Good Luck), one of the greatest international successes in Spanish nonfiction, with more than five million copies sold and translations into more than forty languages. His work combines economic and business thought with narrative and reflections on contemporary society. He is a regular contributor to the media.